With
the advent of the smartphone apps, the tourism industry has been
beset with various iPhone apps which are being popular among the
masses.
Introduction
to iOS Apps for Tourism
With
the advent of Apple’s iPhone, smartphones became the latest fad
which were desired by many. They ravaged the market like no other
technology. Many platforms and mobile operating systems have come
into existence since then. As consumers become dependable on
smartphones, various apps are being developed to satisfy every need
by every industry. New studies from ABI Research reveal, there would
be more than 44 billion app downloads by the year 2016.
The
recent Global Trends Report by WTM revealed that smartphones are
bound to replace Google as the most used and popular tool for the
travel industry. The report was made based on the study jointly
conducted by Euromonitor international which forecasted intense
smartphone penetration of more than 92% in Europe alone by this year.
Mobile web browsing is set to supersede PC internet access too
according to the report. The tourism industry is aware that already,
many Hotel and Flight websites are generating 100,000+ bookings on an
annual basis through smartphones which is bound to increase in later
years.
iPhone
users are known to tinker with several apps of the App Store and with
every travel, they are bound to explore new apps of discovery. There
are a number of travel-based apps and features which make use of the
GPS and can indicate the present location and route of travel towards
a preset destination.
Mobile
App Development Strategies for Tour Operators
Many
iPhone users are known to share their knowledge about the features of
apps which they have downloaded to their friends and relatives.
Travel-based apps are mostly advertised through mouth publicity and
social media. With photo-sharing apps and social media making an
unbreakable connection, people like to post travel pictures and
videos through social media with a single touch.
It is
difficult for today’s time-strapped consumers to research about
trips and holidays through a PC or laptop. Journeys are helpful for
such people wherein they usually can take time out to research about
different places or even in coffee shops where there is no
disturbance. Tour operators always believe that they can target apps
so that any person can use the smartphone to research about it. With
an evolving iPhone and rising consumer expectations about travel
packages, a decent holiday and travel research app is what is
required.
Tour
operators can market their services and schedules through mobile
apps, but such an investment cannot be made easily by smaller
companies.
Companies
have in the past developed free iPhone Travel Apps for consumers
which suggest users with a slew of holidays as well as discount
offers on trips during a particularly slack season. Such companies
introduce cruises, tours, holidays, camps and the like.
Contents
of a Typical Tourism App
Tourism
apps generally help users to search by holiday type, lifestyle,
facilities of the trip, destination and budget. Travel Companies are
concerned with providing users with a comprehensive list of travel
vendors for their business.
One can
create wish lists in their apps even save details of a holiday that
is being planned. Suppliers are generally a touch away through such
apps too. One can even share details of the trip through social media
including emails, Twitter or Facebook.
With
tailored tourism apps, tour operators can actually focus on targeted
leads and even make the best use of prospects with upsell
opportunities for car hire, insurance and the like.
Offshore
mobile development is a leading iPhone
applications development company that offers
tourism solutions.
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